I love the vibrant crayola colors and high-fashion promos from MAC, and the girly-girl packaging of lines like Bloom and Anna Sui, and the innovative & humorous products coming from Benefit. But I still find myself returning to the classic, no-fuss, simplicity of Clinique time after time. Their colors are so universally wearable but not boring, and plenty of sensitive skin types can count on them for breakout-free cosmetics.

Lately they’ve been stepping it up while still staying true to their minimal look, with Apple-like clean white packaging for their latest collection, Fresh Bloom. Clinique Happy gets sweeter and softer with a limited edition, and how beautiful is their Allover Colour blush?

I also love how they organize their cosmetics by skintone, or between tawnies, nudes, pinks, or violets. I’m mainly an online shopper, and this helps tons when you don’t have time to check stuff out in person.